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Browsing by Author "Garland, Ron"
Now showing items 1-5 of 9
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(2009)The benefits of physical exercise at both an individual and societal level are well understood and well researched. Less well understood is how organizations can most effectively support adult physical activity in the ...
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(2006)Researchers have employed the Juster Scale to collect purchase probability data with notable success. Reviewing the Juster Scale studies, however, has revealed that there is considerable variation in its per¬formance. Some ... -
(2008)The expanding role of sponsorship in the communications mix has generated increased attention to, debate about, and demand for effective measures. Yet there is no universally accepted approach to measuring sponsorship ...
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(2010)Purpose – The purpose of this paper is to investigate reverse image transfer as it applies to both celebrities (actors/models) and celebrity athletes in a New Zealand context. It extends the work of Garland and Charbonneau ...
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(Elsevier, 2012)The objectives of the Rural Development Programme for Lithuania for the period 2007 to 2013 are to: (a) preserve natural and cultural heritage objects, (b) support complementary activity in the rural areas, and (c) generate ...
Now showing items 1-5 of 9
Co-authors for Ron Garland
Supervised by Ron Garland
Showing up to 5 theses - most recently added to Research Commons first.
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(University of Waikato, 2011)Today's professional sports are frequently evolving and changing their design, structure and format. Many such innovations have been spurred on by the opportunity to capitalise financially on new markets and increase profit. ...