Browsing by Author "Vanderschantz, Nicholas"
Supervised by Nicholas Vanderschantz
Showing up to 5 theses - most recently added to Research Commons first.
A Comparison of Children’s Books: Picture books versus physically and intellectually adaptive interactive children’s books(University of Waikato, 2015)Children’s book design has a great impact on shared reading practices, interaction and engagement. This study aimed to analyse a comparison of children’s picture books versus children’s interactive, adaptive picture books, ...
How Favourable Attitudes are Formed when the Semantic Associations of a Logotype are Congruent with Brand Personality(University of Waikato, 2011)This thesis explores how favourable attitudes are formed when the semantic associations of a logotype are congruent with brand personality. By analysing the attitude response to varying brands sets, the findings from this ...