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  • Inhibitors to the Organisational Adoption of Gamification

    Jefferies, Dannette Louise (University of Waikato, 2017)
    This study looks at how organisations can use technology to engage, motivate, and reward staff by embedding game-like elements into business applications and processes through a phenomenon called gamification. Gamification ...
  • Social media adoption by microbusinesses

    Mandal, Debashish (University of Waikato, 2015)
    The social media implementation process (initiation, adoption, adaptation, acceptance, use and incorporation) is examined in correlation with the five factors (individual, organisational, technological, environmental and ...