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  • Strategic marketing in Chinese manufacturing companies

    Huan, Guo; Brooksbank, Roger; Taylor, David; Babbis, Patrycia (Emerald, 2008)
    Purpose – This article aims to examine the extent to which Western World “textbook” strategic marketing is being practised within Chinese manufacturing companies as well as its contribution to competitive success. ...

Patrycia Babbis has 3 co-authors in Research Commons.