This research explores the factors that contribute to success in interactive design in contrast to the traditional design process. The paper explores creativity within design, and how successful collaboration works in an interactive design context. The five stages of creativity are introduced, and then there is discussion about creating with an open mind “when you're open to what's possible, you get something new - that's creativity” (Alda, 2016). Then the study explores the design process by discussing three process models and their uses, particularly their relevance for interactive design. This section also looks at chaos within creating, and describing chaos as a tool for designers to escape the normal way of approaching problems. Next, the thesis looks at the art of collaboration in regards to an interactive project and discusses the importance of structure when intending to collaborate within a team. This section examines models for successful collaboration. In Chapter Two, existing interactive projects are reviewed and summarised in the form of case studies. In Chapter Three, a practise-led research methodology discusses how success factors are explored during the production of nine publicly exhibited interactive projects. The research concludes with success factors for interactive design projects in the form of a tentative new model.