Production, environment and biodiversity: Conflicting dairy discourses?
Jay M. (2003). Production, environment and biodiversity: Conflicting dairy discourses? In Proceedings of the 22nd New Zealand Geographical Society Conference, 22nd New Zealand Geographical Society Conference, The University of Auckland, Auckland, 6-11 July (289-293). Christchurch: New Zealand Geographical Society.
Permanent Research Commons link: http://hdl.handle.net/10289/1388
While farmers as private landowners are a prime target for native biodiversity conservation, they are also the focus of strong pressures to manage land for production. The pressure is particularly strong for dairy farmers who face a high capital outlay in the cost of land, dairy cows and milk company shares. This paper reflects on the messages that dairy farmers receive from the mass media about environment and production. It reports the results of a content analysis of articles from a popular New Zealand farmer magazine, and notes the news media reportage of a recent environmental policy initiative related to water quality. The aim of the content analysis was to compare the quantity of information that dairy farmers receive about environmental and production issues in a magazine that receives wide circulation within the dairy farming community.
Christchurch, New Zealand: New Zealand Geographical Society, 2003
This article has been published in the Proceedings of the 22nd New Zealand Geographical Society Conference. Used with permission.