In 2004, when Don Brash –then leader of the National Party, hit the headlines with his controversial ‘Orewa’ speech, so-called ‘mainstream’ New Zealanders, felt that at last they had their hero. Brash articulated what this group felt was the source of trouble in contemporary Aotearoa society – brown privilege. Letters to the editor and talkback lines ran hot with many applauding Brash’s calls for an end to the treaty gravy train and ‘race-based’ funding in health; anecdotes abounded of Māori students up and down the country getting a ‘free-ride’ through education and taking prized positions in training programmes from better qualified Pākehā. It was, according to the writers and callers, an oppressive Apartheid-style system favouring Māori that had to end.