Murthy, V. & Mckie, D. (2006). Interdisciplinary communication for environmental effectiveness: Forward-looking lessons from leadership, followership and strategic entrepreneurship. Australian Journal of Communication, 33(1), 21-34.
Permanent Research Commons link: http://hdl.handle.net/10289/1874
This article contends that interdisciplinary interactions, and temporal factors, influence communications between environment and organisations in ways that are understudied. It tracks the evolution of one recent interface between strategy and entrepreneurship to illustrate the process in action and to suggest how that hybrid can, in turn, interface with new leadership research to improve organisational responses at a time of fast-moving change. In addition, it makes a case for integrating action learning, action research, and action inquiry, as a method for generating more relevant and forward-looking case material than retrospective studies of past practice.
Australia and New Zealand Communication Association
This article has been published in the journal: Australian Journal of Communication. Used with permission.
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