Utilizing popularity characteristics for product recommendation
Ahn, H. J. (2006). Utilizing popularity characteristics for product recommendation. International Journal of Electronic Commerce, 11(2), 57-78.
Permanent Research Commons link: http://hdl.handle.net/10289/1895
This paper presents a novel approach to automated product recommendation based on the popularity characteristics of products. Popularity plays a significant role in the consumer purchasing process but has not been given much attention in recommendation research. A three-dimensional model of popularity is used to develop popularity classes of products. These are joined with the MovieLens dataset to create a hybrid movie recommendation system that combines genre and popularity information. As compared with collaborative filtering, the hybrid system shows positive results under the conditions of data sparsity and cold-starting. Many interesting issues for further research are suggested.
M E Sharpe
- Management Papers