A significant literature exists on the impacts of tourism on local communities. This paper examines this issue with reference to the impacts of tourism on the residents of Shi Cha Hai hutong in Beijing, but does so with reference to theories of place attachment or place identity. It therefore addresses two gaps in the literature—namely, (a) a comparative lack of empirical evidence on community impacts of tourism in Mainland China and (b) the absence of debate in the tourism literature about place attachment. The study involved both quantitative and qualitative methods, but this paper primarily concentrates upon the results derived from the quantitative study. It was found that, in general, concerns about heritage outweighed perceived advantages from economic development, and the role of heritage in place attachment is duly discussed. Additionally, a structural equation model is suggested whereby attitudes toward tourism are based upon attitudes toward heritage, tourism as a source of potential employment, length of residency and perceived intrusiveness of tourism, all of which impact on a sense of place identity. The findings from these tests raised issues about the role of government and self-efficacy in place identity in a Chinese environment.