Browsing Masters Degree Theses by Degree Name "Master of Computer Graphic Design (MCGD)"

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Cultural Appropriation and Cook Island Visual Identity

Kea, Bonnie Elizabeth (The University of Waikato, 2009)

The issues surrounding appropriation leads this study to investigate if cultural appropriation is detrimental to Cook Island culture. The research focuses on Cook Island culture with the aim of identifying if appropriation ...
How Favourable Attitudes are Formed when the Semantic Associations of a Logotype are Congruent with Brand Personality

Mikaere, Emily Jane (University of Waikato, 2011)

This thesis explores how favourable attitudes are formed when the semantic associations of a logotype are congruent with brand personality. By analysing the attitude response to varying brands sets, the findings from this ...
Modernity in the Margins: A study of the introduction of typographic modernity in New Zealand, 1920-1940

Faber, Mary (University of Waikato, 2011)

Publications on New Zealand’s typographical history are few, particularly for the period of typographic Modernism. This study extends the knowledge of New Zealand’s typographic history through investigating typeface ...