Survey and Geographic Information System (GIS) data analysis describes the relative influence of biophysical and human variables on site choices made by marine farmers in New Zealand. Community conflicts have grown in importance in determining farm location and different government planning strategies leave distinct signature patterns. Recent legislation empowers local governments to choose among three strategies for future regional aquaculture development. This paper suggests each strategy could result in different spatial outcomes. Simulation modelling of the type described here can provide a better understanding of farmer responses to management approaches and the range of futures that could result from planning choices made today.