Live media coverage is a key element of the relationship between a sport and its publics. The role of television producers, including announcers, is to connect effectively with the public, creating an entertaining and ...

This article argues that public relations theorists need to acknowledge their generally unspoken support for, and allegiance to, corporate capitalist power and to reconsider that allegiance in the context of the new economy. ...

This paper considers a possible match between public relations and social marketing. It positions interchanges between the two as the strongest and most desirable partnership possibility for public relations with any aspect ...

From early on, competition between professions has been identified as a major factor in the process of developing public relations as a profession. This paper updates consideration of the influence of inter-profession ...

In this article, we advocate for innovation in public relations pedagogy by importing ideas and practices from four areas. The first area involves work on disruptive technology and education that applies lessons from Silicon ...