Women, sport and the media: A complex terrain
Bruce, T. (2008). Women, sport and the media: A complex terrain. In C. Obel, T. Bruce & S. Thompson (eds), Outstanding Research About Women and Sport in New Zealand (pp. 51-71). Hamilton, New Zealand: Wilf Malcolm Institute of Educational Research.
Permanent Research Commons link: http://hdl.handle.net/10289/3343
In this chapter I examine coverage of women’s sport, exposing the ways in which the sports media can simultaneously challenge and reinforce dominant assumptions that sport is primarily a male domain. I first summarize the extensive research that shows how the ‘everyday’ sporting activities of female athletes are trivialised and ignored by mediasport, before turning to a discussion of the times and places when female athletes visibly enter into public consciousness. Finally, I present examples from two case studies; one which disrupts and one which supports traditional ways of understanding gender.
Wilf Malcolm Institute of Educational Research
This article has been published in the book: Outstanding Research About Women and Sport in New Zealand. Used with Permission.
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