Zanoli, Raffaele; Scarpa, Riccardo; Napolitano, Fabio; Piasentier, Edi; Naspetti, Simona; Bruschi, Viola
(Cambridge University Press, 2013)
This paper uses a hypothetical choice experiment to investigate Italian consumer preferences and willingness-to-pay (WTP) for organic, conventional and genetically modified (GM)-fed beef, utilizing intrinsic, search cues ...