Ryan, C. & Rao, U. (2008). Holiday users of the Internet - ease of use, functionality and novelty. International Journal of Tourism Research, 10(4), 329-339.
Permanent Research Commons link: http://hdl.handle.net/10289/4128
This study is based upon a sample of 517 international visitors to New Zealand. It suggests that Internet usage is based upon perceived usefulness and ease of system use. Of additional importance is user confidence about system security. Functional issues of purchasing seem to take priority over information search as users become more familiar with web pages. An additional finding is that entertainment needs are arguably better met by other Internet functions than those provided by destination web pages. Novelty on the Net is perhaps sought from specific sources, and not from the Net generally. Implications are discussed for both measurement and marketing.
John Wiley & Sons Ltd
- Management Papers