Modes of reception: A consolidated analytical framework
Michelle, C. (2007). Modes of reception: A consolidated analytical framework. The Communication Review, 10(3), 181-222.
Permanent Research Commons link: http://hdl.handle.net/10289/436
Drawing on a synthesis of existing models of reception and findings from audience research, this article outlines a conceptual framework for the (meta)analysis of existing and new reception data which delineates four primary modes of viewer interpretation and response: transparent, referential, mediated, and discursive. I argue that the adoption of this consolidated analytical framework may facilitate a more systematic investigation into how viewers' interpretations are shaped by social group memberships, cultural competencies, and discursive affiliations.
This is an author's accepted version of an article published in the journal: The Communication Review. Copyright (c) Taylor & Francis Group, LLC.