In this paper we present a new framework for editing that we have called Seaweed (short for seamless web editing) which enables authors to directly edit content on web pages within any common web browser—much like a word-processor—without the need of switching between modes. There are numerous ways to utilise the technique. This article reports on work integrating it with blogging software to support the direct creation and editing of curated content, and its subsequent evaluation through two field trials.