Indigenous peoples are overrepresented in homeless populations in many countries. As part of a larger ethnographic project, this case study draws upon interviews and photoelicitation projects with a homeless Māori woman, Ariā. The actions of this Māori woman exemplify how Indigenous cultural practices can shape a person’s efforts to retain a positive sense of self and place while homeless. Māori cultural concepts relating to caring, leadership, unity, relationships, spirituality, history and place provide a basis for interpreting Ariā’s actions. This article demonstrates the appropriateness of cultural concepts indigenous to a group for conducting ethnographic research into homelessness within that group.