Hight, C., Hardy, A., Michelle, C. & Athique, A. (2011). Editors’ Introduction: Approaching the online audience: new practices, new thinking. Participations: Journal of Audience & Reception Studies, 8(2), 554-558.
Permanent Research Commons link: http://hdl.handle.net/10289/6334
Convergence culture, participatory culture, user generated content, interactive media; these are all now familiar terms within contemporary media and communication studies that have risen to distinguish emergent content across digital platforms and particularly internet-based material (whether that is the worldwide web accessed through desktop/laptop machines or increasingly, internet content accessed through mobile devices such as smartphones and tablets).
This article has been published in the journal: Participations: Journal of Audience & Reception Studies. Used with permission.