Still seeking the audience
Yeatman, B. (2011). Still seeking the audience. Participations: Journal of Audience & Reception Studies, 8(2), 644-660.
Permanent Research Commons link: http://hdl.handle.net/10289/6348
The changing capacities to connect generated through contemporary media have implications for an understanding of the idea of ‘audience’. This paper begins a new search for an understanding of the contemporary audience and seeks this through an engagement with a few key ideas that sign-post a reconsideration of my own understanding of what an audience might become. Massumi’s idea of intensity, Bennett’s use of assemblage and the focus on event to emphasize the dynamic nature of an audience help to guide my trajectory. Finally I attempt to apply these ideas to a personal experience of becoming an audience to see how useful they might be as I continue to question my own habituated conceptualisations.
This article has been published in the journal: Participations: Journal of Audience & Reception Studies. Used with permission.