Most of the semantic content available has been generated automatically by using annotation services for existing content. Automatic annotation is not of sufficient quality to enable focused search and retrieval: either too many or too few terms are semantically annotated. User-defined semantic enrichment allows for a more targeted approach. We developed a tool for semantic annotation of digital documents and conducted an end-user study to evaluate its acceptance by and usability for non-expert users. This paper presents the results of this user study and discusses the lessons learned about both the semantic enrichment process and our methodology of exposing non-experts to semantic enrichment.