The marketing future beyond the limits of growth

dc.contributor.author	Varey, Richard J.
dc.date.accessioned	2012-12-10T01:44:30Z
dc.date.available	2012-12-10T01:44:30Z
dc.date.copyright	2012-11-22
dc.date.issued	2012
dc.identifier.citation	Varey, R. J. (2012). The marketing future beyond the limits of growth Journal of Macromarketing, 32(4), 424-433.	en_NZ
dc.identifier.issn	0276-1467
dc.identifier.uri	http://hdl.handle.net/10289/6938
dc.description.abstract	This review constructs a broad and deep appreciation of what marketing scholars need to understand about economic growth, consumption, and quality of life, not as a problem of how to enhance marketing effectiveness and extend its reach, but rather one of how to focus (or limit) within the specific context of a better-not-more life goal and finite resource budget. The essay synthesizes concise reviews of recent books and finds implications for revisions to marketing and macromarketing principles and practices.	en_NZ
dc.language.iso	en
dc.publisher	Sage	en_NZ
dc.relation.ispartof	Journal of Macromarketing
dc.subject	macromarketing	en_NZ
dc.subject	marketing systems	en_NZ
dc.subject	consumer society	en_NZ
dc.subject	sustainable marketing	en_NZ
dc.subject	transformative purpose	en_NZ
dc.subject	well-being	en_NZ
dc.subject	future thinking	en_NZ
dc.subject	new society	en_NZ
dc.title	The marketing future beyond the limits of growth	en_NZ
dc.type	Journal Article	en_NZ
dc.identifier.doi	10.1177/0276146712454883	en_NZ