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dc.contributor.authorVarey, Richard J.
dc.date.accessioned2012-12-10T01:44:30Z
dc.date.available2012-12-10T01:44:30Z
dc.date.copyright2012-11-22
dc.date.issued2012
dc.identifier.citationVarey, R. J. (2012). The marketing future beyond the limits of growth Journal of Macromarketing, 32(4), 424-433.en_NZ
dc.identifier.issn0276-1467
dc.identifier.urihttp://hdl.handle.net/10289/6938
dc.description.abstractThis review constructs a broad and deep appreciation of what marketing scholars need to understand about economic growth, consumption, and quality of life, not as a problem of how to enhance marketing effectiveness and extend its reach, but rather one of how to focus (or limit) within the specific context of a better-not-more life goal and finite resource budget. The essay synthesizes concise reviews of recent books and finds implications for revisions to marketing and macromarketing principles and practices.en_NZ
dc.language.isoen
dc.publisherSageen_NZ
dc.relation.ispartofJournal of Macromarketing
dc.subjectmacromarketingen_NZ
dc.subjectmarketing systemsen_NZ
dc.subjectconsumer societyen_NZ
dc.subjectsustainable marketingen_NZ
dc.subjecttransformative purposeen_NZ
dc.subjectwell-beingen_NZ
dc.subjectfuture thinkingen_NZ
dc.subjectnew societyen_NZ
dc.titleThe marketing future beyond the limits of growthen_NZ
dc.typeJournal Articleen_NZ
dc.identifier.doi10.1177/0276146712454883en_NZ
pubs.elements-id37948


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