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The marketing future beyond the limits of growth

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dc.contributor.author Varey, Richard J.
dc.date.accessioned 2012-12-10T01:44:30Z
dc.date.available 2012-12-10T01:44:30Z
dc.date.copyright 2012-11-22
dc.date.issued 2012
dc.identifier.citation Varey, R. J. (2012). The marketing future beyond the limits of growth Journal of Macromarketing, 32(4), 424-433. en_NZ
dc.identifier.issn 0276-1467
dc.identifier.uri http://hdl.handle.net/10289/6938
dc.description.abstract This review constructs a broad and deep appreciation of what marketing scholars need to understand about economic growth, consumption, and quality of life, not as a problem of how to enhance marketing effectiveness and extend its reach, but rather one of how to focus (or limit) within the specific context of a better-not-more life goal and finite resource budget. The essay synthesizes concise reviews of recent books and finds implications for revisions to marketing and macromarketing principles and practices. en_NZ
dc.language.iso en
dc.publisher Sage en_NZ
dc.relation.ispartof Journal of Macromarketing
dc.subject macromarketing en_NZ
dc.subject marketing systems en_NZ
dc.subject consumer society en_NZ
dc.subject sustainable marketing en_NZ
dc.subject transformative purpose en_NZ
dc.subject well-being en_NZ
dc.subject future thinking en_NZ
dc.subject new society en_NZ
dc.title The marketing future beyond the limits of growth en_NZ
dc.type Journal Article en_NZ
dc.identifier.doi 10.1177/0276146712454883 en_NZ


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