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Chinese clientele at Chinese hotels—Preferences and satisfaction

Abstract
The paper examines the proposal that levels of satisfaction with mainland Chinese hotels by the domestic market are related to performance in core services to which clients attribute high levels of importance. Regression analysis indicates that the main determinants of satisfaction are the external environment, reputation and cleanliness of the bedroom. It is suggested that key components of the hotel product such as a comfortable bed are akin to hygiene factors in Herzberg's theory of human relations, that is, their absence causes dissatisfaction, but their presence is insufficient to generate high levels of satisfaction. The sample comprises 941 Chinese respondents.
Type
Journal Article
Type of thesis
Series
Citation
Gu, H., & Ryan, C. (2008). Chinese clientele at Chinese hotels—Preferences and satisfaction. International Journal of Hospitality Management, 27(3), 337-345.
Date
2008
Publisher
Elsevier
Degree
Supervisors
Rights
Publisher version