Physical activity makes a notable contribution to one’s independence, ability to perform everyday tasks and quality of life in the later years, but engagement in this health-related behaviour decreases with age. It is therefore not surprising that numerous intervention strategies have been applied in many settings to encourage a physically active lifestyle. Nonetheless, these have little long-lasting effect. Knowing how best to promote such behaviour to people over 65 years old in a way that makes them feel I want to engage is still in its infancy. This paper reflects on how ageing influences the decisions people in later life make in relation to adopting a physically active lifestyle, and how any advocacy needs to look beyond the physical experience. Knowing of the potential benefits to be gained from this self-regulating behaviour means it warrants a more prominent place on the promoting healthy ageing agenda.