Business model design for sustainable society: Therapy for the consumerist mindset

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dc.contributor.authorVarey, Richard J.
dc.contributor.authorStorbacka, Kaj
dc.coverage.spatialConference held at Perth, Australiaen_NZ
dc.date.accessioned2012-11-27T22:01:39Z
dc.date.available2012-11-27T22:01:39Z
dc.date.issued2011
dc.description.abstractWe address the problem of unsustainable business in the consumerist society with a reframing of the purpose of business, in recognition of the power of higher purpose for the company and contribution to society as the primary stakeholder. In this, the business model operated is crucial, but is generally under-invested, both conceptually unclear and usually more implicit than explicit, and thus lacking in guiding influence on the way a company performs. Despite the apparent significance of why and how a business operates, business model design is only in its infancy. A framework for business model design is outlined. We conclude with a discussion and proposed research agenda.en_NZ
dc.format.mimetypeapplication/pdf
dc.identifier.citationVarey, R.J. & Storbacka, K. (2011). Business model design for sustainable society: Therapy for the consumerist mindset. In Australia and New Zealand Marketing Academy Conference 2011, Perth, Australia.en_NZ
dc.identifier.urihttps://hdl.handle.net/10289/6901
dc.language.isoen
dc.publisherANZMACen_NZ
dc.relation.urihttp://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Varey,%20Richard%20Paper%20610.pdfen_NZ
dc.rights© The Authors 2011en_NZ
dc.sourceAustralia and New Zealand Marketing Academy Conferenceen_NZ
dc.subjectvalue creationen_NZ
dc.subjectbusiness modelen_NZ
dc.subjectsustainable marketingen_NZ
dc.titleBusiness model design for sustainable society: Therapy for the consumerist mindseten_NZ
dc.typeConference Contributionen_NZ
pubs.elements-id21456
pubs.finish-date2011-11-30en_NZ
pubs.start-date2011-11-28en_NZ
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