Talking 'facts': identity and rationality in industry perspectives on genetic modification

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dc.contributor.authorHenderson, Alison
dc.contributor.authorWeaver, C. Kay
dc.contributor.authorCheney, George
dc.coverage.spatialConference held at Wellington, New Zealanden_NZ
dc.date.accessioned2009-02-01T21:53:25Z
dc.date.available2009-02-01T21:53:25Z
dc.date.issued2007
dc.description.abstractDespite the potential political impact of industry attempts to influence public policy about genetic modification, little research has focused on critical understanding of industry perspectives. This article explores the rhetorical and discursive construction of public messages about this controversial issue by two major New Zealand export industries. The kiwifruit industry advocates a very cautious public policy position, while the dairy industry has been a strong advocate for the commercial development of genetic modification. We demonstrate that these industries draw on multiple identities and rationalities to negotiate, express, and elaborate their positions on genetic modification, informed variously by discourses of risk, science, the political economy of the marketplace, and images of the ‘natural’ environment. We suggest that exploring how organizations seek to influence controversial socio-political issues through the management of multiple identities may facilitate greater understanding of viewpoints often represented in the media as two distinct polarities; that is as either ‘for’ or ‘against’ the issues.en
dc.identifier.citationHenderson, A., Weaver, C. K. & Cheney, G. (2007). Talking 'facts': identity and rationality in industry perspectives on genetic modification. Discourse Studies, 9(1), 9-41.en
dc.identifier.doi10.1177/1461445607072105en
dc.identifier.urihttps://hdl.handle.net/10289/1959
dc.language.isoen
dc.relation.isPartOfDiscourse Studiesen_NZ
dc.relation.urihttp://dis.sagepub.com/cgi/content/abstract/9/1/9en
dc.sourceTalking Biotechnology: Reflecting on Science in Societyen_NZ
dc.subjectidentityen
dc.subjectgenetic modificationen
dc.subjectrationalityen
dc.titleTalking 'facts': identity and rationality in industry perspectives on genetic modificationen
dc.typeJournal Articleen
pubs.begin-page9en_NZ
pubs.elements-id16012
pubs.end-page41en_NZ
pubs.finish-date2005-12-02en_NZ
pubs.issue1en_NZ
pubs.start-date2005-11-29en_NZ
pubs.volume9en_NZ
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