Diasporic audiences and non-resident media: The case of Indian films

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dc.contributor.authorAthique, Adrian M.
dc.date.accessioned2012-05-21T04:53:34Z
dc.date.available2012-05-21T04:53:34Z
dc.date.issued2011
dc.description.abstractThis article seeks to demonstrate how various overlapping claims made by politicians, film producers and academics regarding diasporic audiences have constructed a particular model of cultural transmission emerging from a globalised mediasphere. Taking the case of popular Indian films and their global circulation, this article goes on to challenge the dominant ethnocultural explanations of popular culture and its circulation. Following a consideration of the empirical and epistemological faultlines arising from that paradigm, it is claimed that the tidy equation of media dispersal with migrant ethnicities is not only problematic in this specific case, but also that it provides for misleading conclusions about the relationship between cultural identity and media consumption. On reflection, it is argued that the epistemological foundation of global audience studies must provide for a greater recognition of the subjective and demographic diversity of audiences as well as the inherent hybridity and multiplication of media sources in everyday experience.en_NZ
dc.format.mimetypeapplication/pdf
dc.identifier.citationAthique, A.M. (2011). Diasporic audiences and non-resident media: The case of Indian films. Participations: Journal of Audience & Reception Studies, 8(2), 1-23.en_NZ
dc.identifier.urihttps://hdl.handle.net/10289/6349
dc.language.isoen
dc.publisherAberystwyth Universityen_NZ
dc.relation.isPartOfParticipations: Journal of Audience & Reception Studiesen_NZ
dc.relation.urihttp://www.participations.org/Volume%208/Issue%202/1a%20Athique.pdfen_NZ
dc.rightsThis article has been published in the journal: Participations: Journal of Audience & Reception Studies. Used with permission.en_NZ
dc.subjectglobalisationen_NZ
dc.subjectmedia audiencesen_NZ
dc.subjectdiasporic audiencesen_NZ
dc.subjectIndian filmsen_NZ
dc.subjectcultural nationalismen_NZ
dc.subjectepistemologyen_NZ
dc.titleDiasporic audiences and non-resident media: The case of Indian filmsen_NZ
dc.typeJournal Articleen_NZ
pubs.begin-page1en_NZ
pubs.elements-id36811
pubs.end-page23en_NZ
pubs.issue2en_NZ
pubs.volume8en_NZ
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