Just another BRIC in the wall? The rise of BRICs and educating tomorrow's global managers

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dc.contributor.authorSalmi, Asta
dc.contributor.authorScott-Kennel, Joanna
dc.date.accessioned2012-12-06T03:33:25Z
dc.date.available2012-12-06T03:33:25Z
dc.date.issued2012
dc.description.abstractThe BRIC countries (Brazil, Russia, India, and China) comprise 40 percent of the world’s population (approximately 2.8 billion people), cover more than a quarter of the world’s land area over three continents, and account for more than 25 percent of global GDP (by purchasing power parity). In the ten years since the term BRICs was first coined by Jim O‘Neill, chief economist of the investment bank Goldman Sachs, all economies (except Brazil) have exceeded their predicted growth rates. Integration into the global economy coupled with rising spending power prompts flows of students (and expatriates) to, and from, the BRICs—positioning international business educators at the helm of this sea-change. In this article, we reflect on the implications of the rise of the BRICs for educating the next generation of business managers and leaders. We argue that rather than just another “brick in the wall,” educating tomorrow’s managers requires adoption of a global mindset by international business educators. This enables them to build on, or indeed begin to dismantle, existing theoretical and pedagogical foundations, brick by brick.en_NZ
dc.format.mimetypeapplication/pdf
dc.identifier.citationSalmi, A & Scott-Kennel, J. (2012) “Just another BRIC in the wall? The rise of BRICs and educating tomorrow's global managers. AIB Insights. 12(3), 3-6.en_NZ
dc.identifier.issn1938-9590
dc.identifier.issn1938-9604
dc.identifier.urihttps://hdl.handle.net/10289/6928
dc.language.isoen
dc.publisherAcademy of International Businessen_NZ
dc.relation.isPartOfAIB Insightsen_NZ
dc.relation.urihttp://aib.msu.edu/publications/aibinsights.aspen_NZ
dc.rightsThis article has been published in the journal: AIB Insights. © 2012 Academy of International Business. Used with permission.en_NZ
dc.titleJust another BRIC in the wall? The rise of BRICs and educating tomorrow's global managersen_NZ
dc.typeJournal Articleen_NZ
pubs.begin-page3en_NZ
pubs.elements-id38102
pubs.end-page6en_NZ
pubs.issue3en_NZ
pubs.volume12en_NZ
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