Modernity in the Margins: A study of the introduction of typographic modernity in New Zealand, 1920-1940

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dc.contributor.advisorCantlon, Polly
dc.contributor.authorFaber, Mary
dc.date.accessioned2011-04-20T21:13:55Z
dc.date.available2011-04-20T21:13:55Z
dc.date.issued2011
dc.date.updated2011-02-27T09:39:43Z
dc.description.abstractPublications on New Zealand’s typographical history are few, particularly for the period of typographic Modernism. This study extends the knowledge of New Zealand’s typographic history through investigating typeface utilisation from 1920 to 1940, contextualising this use against developments from what are considered the metropolitan centres of the development of typographic Modernism. It examines the arrival and form of Modernism and modernity into twentieth century New Zealand through the medium of typography, and considers what the outcome reveals about conditions of New Zealand’s theoretical marginality, and the transfer of cultural forms. Focussing on type selection and use within the popular medium of New Zealand newspapers, this study aims to establish greater understanding of a critical period in type design. This research serves an important role in defining a New Zealand typographic identity, through revealing the way typography was utilised as a vehicle to introduce modernity into New Zealand, establishing greater understanding of our type selection and use. Essentially, this study proposes an alternate way of examining the introduction of modernity in New Zealand, and through this knowledge supporting and inspiring New Zealand type design today.
dc.format.mimetypeapplication/pdf
dc.identifier.citationFaber, M. (2011). Modernity in the Margins: A study of the introduction of typographic modernity in New Zealand, 1920-1940 (Thesis, Master of Computer Graphic Design (MCGD)). University of Waikato, Hamilton, New Zealand. Retrieved from https://hdl.handle.net/10289/5304en
dc.identifier.urihttps://hdl.handle.net/10289/5304
dc.language.isoen
dc.publisherUniversity of Waikato
dc.rightsAll items in Research Commons are provided for private study and research purposes and are protected by copyright with all rights reserved unless otherwise indicated.
dc.subjecttypography
dc.subjectNew Zealand
dc.subjectModernism
dc.subjectmodernity
dc.subjecthistory
dc.subjectart deco
dc.subjectadvertising
dc.subjectnewspapers
dc.subject1920
dc.subject1930
dc.subject1940
dc.subjecttypeface
dc.subjectdesign
dc.titleModernity in the Margins: A study of the introduction of typographic modernity in New Zealand, 1920-1940en
dc.typeThesis
pubs.place-of-publicationHamilton, New Zealanden_NZ
thesis.degree.grantorUniversity of Waikato
thesis.degree.levelMasters
thesis.degree.nameMaster of Computer Graphic Design (MCGD)en_NZ
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