Cultural vehicles and the Māori print media: What cultural concepts are used to communicate health messages to Māori?

Groot, Shiloh Ann Maree

Cultural vehicles and the Māori print media: What cultural concepts are used to communicate health messages to Māori?

dc.contributor.author	Groot, Shiloh Ann Maree
dc.date.accessioned	2008-11-02T22:09:45Z
dc.date.available	2008-11-02T22:09:45Z
dc.date.issued	2006
dc.description.abstract	Existing research indicates that vaccination programmes to prevent Meningococcal disease have low response rates from Māori which contributes to a belief that Māori are apathetic and irresponsible. Our research question was: How do the Māori and community print media facilitate the promotion of Māori cultural concepts as generators of new meaning, particularly with regard to positive Māori health? This study focuses on the recent health concern of Meningococcal disease. Twenty-four months of Māori and community print media was scanned to identify how Māori cultural concepts are being applied, modified, and operationalised in order to convey and promote positive health in Māori communities. Contrary to what was expected, the Western medical model with integrated Māori concepts was the main cultural frame employed.	en_US
dc.format.mimetype	application/pdf
dc.identifier.citation	Groot, S. (2006). Cultural vehicles and the Māori print media: What cultural concepts are used to communicate health messages to Māori? MAI Review (1).	en_US
dc.identifier.issn	1177-5904
dc.identifier.uri	https://hdl.handle.net/10289/1229
dc.language.iso	en
dc.relation.uri	http://www.journal.mai.ac.nz/	en_US
dc.rights	This article is published in the journal MAI Review. Used with permission.	en_US
dc.subject	health	en_US
dc.subject	Maori culture	en_US
dc.subject	Meningococcal disease	en_US
dc.subject	print media	en_US
dc.title	Cultural vehicles and the Māori print media: What cultural concepts are used to communicate health messages to Māori?	en_US
dc.type	Journal Article	en_US