Browsing by Degree Name "Master of Management Studies (MMS)"
Now showing items 41-60 of 90
-
Gaining and Losing Respect of the New Zealand Public: Adidas' 2011 Rugby World Cup Jersey Pricing Crisis
(University of Waikato, 2013)As principal sponsors of the All Blacks over the past 13 years, Adidas have gone to great lengths to ensure their advertising campaigns reflect respect for the New Zealand public in relation to the traditions, history and ... -
Gaming Business Communities: Developing online learning organisations to foster communities, develop leadership, and grow interpersonal education
(University of Waikato, 2012)This paper explores, through observation and testing, what possibilities from gaming can be extended into other realms of human interaction to help bring people together, extend education, and grow business. It uses through ... -
Grand View Garden: An investigation of tourists' motivation and satisfaction
(University of Waikato, 2012)Tourism has many derivatives that contribute to the totality of tourism, and this thesis focuses on a one of these types: namely, film tourism. Film tourism involves visits to a particular destination celebrated for ... -
Group model building to understand ‘wicked’ problems in New Zealand freshwater management
(University of Waikato, 2017)Freshwater resources are coming under increasing pressure across New Zealand. High levels of water use and contaminant loss from both point and non-point sources are contributing to growing concern around both the quality ... -
How can we help you? Communicating Social Welfare
(The University of Waikato, 2009)This thesis examines the ways in which public sector organisations communicate with people from lower socio-economic communities. The study is guided by the research question: Do the existing communication strategies of ... -
How cross-sector partnerships are scaled up for urban ecological impacts: Strategising biodiversity and tackling grand challenges to create synergies for the planet, people and profit
(The University of Waikato, 2020)This research aims to advance strategic management for the 21st century by investigating cross-sector partnerships to solve complex societal problems. As part of the People, Cities & Nature research program funded by the ... -
How does the concept of guanxi help foreign managers do business in China?
(The University of Waikato, 2009)China's fast growing market potential is undoubted. However entering China has never been an easy task for foreign firms and business practitioners. Not only the complex market environment, but also the complex business ... -
Impact Investing: Can impact be achieved in public markets?
(The University of Waikato, 2023)Risk-adjusted returns are no longer the sole metric investors consider. A growing number of investors are now wanting to know that their capital is having a positive impact for society and the planet, as well as risk-adjusted ... -
The impact of social networking mediums on the decision making process of tourists: A case study of Stray Ltd and Spaceships New Zealand Ltd
(University of Waikato, 2010)This thesis examines tourist decision making in relation to the use of blogs and social networking sites. Specifically, the research examines the tourist behaviour involving these mediums in the pre-experience decision ... -
Impact of the Ruakura Inland Port on the Golden Triangle - a system dynamics simulation study
(The University of Waikato, 2019)The Ruakura Inland Port, a project developed in anticipation of the increasing freight flows in the future, is an inland port that is expected to add an additional one million TEUs per annum to the Golden Triangle’s freight ... -
Implementing a carbon measurement & reporting system in an international non-government organisation: A case study
(University of Waikato, 2014)The movement towards sustainable business practices has been necessitated by the growing acceptance that traditional business practices are unsustainable: financially, socially and environmentally. To date, studies have ... -
Income Stereotype Threat and the Consequences for Consumer Behaviour
(University of Waikato, 2016)Stereotype threat, the process in which we are vulnerable to the possibility of other people ascribing negative stereotypical characteristics unto us, is an increasingly popular psychological phenomenon. We are all affected ... -
Inspiring Innovation: An exploration of leadership and creativity in New Zealand businesses and churches
(University of Waikato, 2015)This study set out from the following three observations: that there is little research about innovation leadership in New Zealand; that existing writings rely heavily on research and theory from other places (especially ... -
Intellectual Capital Reporting by the New Zealand Local Government Sector
(The University of Waikato, 2006)Sweeping financial management reforms occurred in New Zealand during the late 1980s and early 1990s which radically changed the face of the New Zealand public sector. These reforms sought to significantly restructure and ... -
Intercultural Communication Competence: A Waikato Management School Case Study
(University of Waikato, 2016)In New Zealand, as in our globalized world, diverse cultures are in closer contact than ever before and the ability to communicate across this cultural diversity, to build relationships and to achieve shared goals, is ... -
International Tourists' Experiences of the Heritage Buildings in Hawke's Bay, New Zealand.
(The University of Waikato, 2006)There has been increased attention given in the tourism literature to experiential perspectives of tourism. This thesis addresses the lack of attention in previous experiential studies to the relationship between heritage ... -
Internationalization of the Yarra Valley Wine Industry Cluster
(The University of Waikato, 2009)This research investigates the ways in which firms in the cluster approach the process of internationalization through exploring the influence of business clustering and how it benefits firms in entering foreign markets. ... -
An investigation into the economic contribution of the University of Waikato to the Waikato Region
(University of Waikato, 2011)The Waikato region is home to approximately 16% of New Zealand’s total population, and is the country’s fourth largest regional economy. The region contributes 9.1% of the nation’s GDP and 10% of New Zealand exports. The ... -
An investigation into travellers repatriating to New Zealand, having completed their OE.
(The University of Waikato, 2006)The overseas experience (OE) is an extended journey undertaken by young adults who travel and work abroad. It provides personal development in terms of independence, initiative, cultural awareness and other competencies ... -
Is Community-Based Tourism beneficial to local communities? The case of Naduang Village, Vang Vieng District, Vientiane Province, Laos
(University of Waikato, 2016)Tourism plays a critical role in social-economic development in both developed and developing countries. Recently, Laos, a developing country, has embraced tourism as a tool for socio-economic development and launched a ...
