Browsing by Author "Henderson, Alison"
Now showing items 1-5 of 7
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Authentic dialogue? The role of “friendship” in a social media recruitment campaign
(Emerald, 2010)Purpose – The purpose of this paper is to contribute to emerging theory about the role of authenticity in social media use through discussion of a not-for-profit organisation's experiences of using social networking to ... -
Communication in Aotearoa New Zealand: The challenge of engaging globally and acting locally
(2010)This article outlines the evolution of communication studies within the university sector in Aotearoa New Zealand and how this diverse disciplinary field is situated within the academy through teaching and research. It ... -
Holocene carbon accumulation in the peatlands of northern Scotland
(International Mire Conservation Group and International Peatland Society, 2019)The response of peatland carbon accumulation to climate can be complex, with internal feedbacks and processes that can dampen or amplify responses to external forcing. Records of carbon accumulation from peat cores provide ... -
Organisational identities and rationalities: A rhetorical and discourse analysis of organisational communication about genetic modification in the New Zealand kiwifruit and dairy industries
(The University of Waikato, 2005)This thesis examines how two of New Zealand's largest primary producer industries negotiated their relationship with the highly controversial practice of genetic modification. This was in an effort to maintain their dominance ... -
Strengthening resource mobilization chains: Developing the social media competencies of community and voluntary organizations in New Zealand
(Springer, 2013)There is potential for nonprofit organizations to increase effectiveness by mobilizing social media to help achieve goals. However, the sector is only just becoming aware of the possibilities for social media and lags ...
