Browsing by Author "Bruce, Toni"
Now showing items 6-10 of 13
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The power of stereotypes: Anchoring images through language in live sports broadcasts
(Sage, 2010)Televised sport offers a rich context for investigating the processes that influence particular uses of language. Here, the authors consider how pressure on sport commentators to connect with audiences results in reliance ... -
The power of the local in sports broadcasting: a cross-cultural analysis of rugby commentary
(Human Kinetics Inc, 2009)This article explores how local pressures intersect to produce differing broadcasts in 2 cultural contexts. This is achieved via a cross-cultural analysis of a decade of tele¬vised rugby union matches between France and ... -
Speaking the unspoken: Racism, sport and Māori
(University of Technology, Sydney, 2010)In this paper, we consider the silence that surrounds issues of racism in New Zealand sport. We argue that the intersection of two key ideologies – New Zealand’s purported history of good race relations, and the positive ... -
Sportswomen and social media: bringing third-wave feminism, postfeminism, and neoliberal feminism into conversation
(Sage Publications, 2017)In this paper, we take seriously the challenges of making sense of a sporting (and media) context that increasingly engages female athletes as active, visible and autonomous, while inequalities pertaining to gender, ... -
Unique crisis response strategies in sports public relations: Rugby league and the case for diversion
(Elsevier, 2008)Sport is a unique ‘product’ in that most of its messages and images are conveyed through media coverage rather than through advertising or sales campaigns. While the coverage is usually positive, media interest becomes ...
