Browsing by Author "FitzPatrick, Mary"
Now showing items 6-9 of 9
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Perceptions of glasses as a health care product: A pilot study of New Zealand baby boomers
(Taylor and Francis, 2012)Marketers have been slow to customize their strategies for the influential consumer segment of aging baby boomers. This qualitative research provides insights on New Zealand baby boomers' perceptions of glasses as a health ... -
Support: Can it be a value creation strategy for positive marketing?
(IACSIT Press, 2012)In pursuit of improving people's wellbeing and engaging in positive marketing, this paper addresses the application of Vickers' Appreciation System to deepen our understanding of how people comprehend their environment and ... -
Trust and gender in patient-practitioner relationships
(The University of Waikato, 2004)This research investigates the phenomenon of patient trust in primary health care providers. Using the qualitative methodology of Memory Work, this research draws largely on social constructionism to understand gendered ... -
Value-creating assets in tourism management: Applying marketing's service-dominant logic in the hotel industry
(Elsevier, 2013)Value-creating assets are recognised as critical in today's tourism management field. However, empirical research to date has not yet developed a useful conceptual framework for managing and marketing such assets. This ...
