Browsing by Author "Wang, Ou"
Now showing items 6-10 of 12
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Food choice in the e-commerce era: A comparison between business-to-consumer (B2C), online-to-offline (O2O) and new retail
Wang, Ou; Somogyi, Simon; Charlebois, Sylvain (Emerald Group Publishing Ltd, 2020)Purpose This study associated consumers' food choice motives and socio-demographic characteristics with their attitudes and consumptions towards food shopping with four e-commerce modes: business-to-consumer (B2C), ... -
General image of and beliefs about European food in two mainland Chinese cities Shanghai and Xi'an
Wang, Ou; Gellynck, Xavier; Verbeke, Wim (Emerald Group Publishing, 2015)Purpose The purpose of this paper is to provide a picture of the current image and consumer beliefs of European food in mainland Chinese consumers’ minds. Design/methodology/approach A web-based survey was conducted ... -
General image, perceptions and consumer segments of luxury seafood in China: A case study for lobster
Wang, Ou; Somogyi, Simon; Ablett, Richard (Emerald Group Publishing Ltd, 2018)Purpose The purpose of this paper is to explore Chinese consumers’ perceptions towards a luxury seafood – lobster, and identify the important perceptions that influence Chinese consumers’ general image of lobster. It also ... -
Mapping the value chain of imported shellfish in China
Wang, Ou; Somogyi, Simon; Charlebois, Sylvain (Elsevier, 2019)This study explores the value chain structure and chain activities of the imported shellfish industry in China. Data were collected from face-to-face semi-structured interviews in Guangzhou (n = 30) and Shanghai (n = 23) ... -
Motives for consumer choice of traditional food and European food in mainland China
Wang, Ou; De Steur, Hans; Gellynck, Xavier; Verbeke, Wim (Elsevier, 2015)The demand for European (-style) foods in mainland China has been increasing dramatically during the last decade. Nevertheless, European food producers often appear to be not capable to fully exploit this huge market ...