Browsing by Author "Wang, Ou"
Now showing items 6-10 of 12
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Food choice in the e-commerce era: A comparison between business-to-consumer (B2C), online-to-offline (O2O) and new retail
(Emerald Group Publishing Ltd, 2020)Purpose This study associated consumers' food choice motives and socio-demographic characteristics with their attitudes and consumptions towards food shopping with four e-commerce modes: business-to-consumer (B2C), ... -
General image of and beliefs about European food in two mainland Chinese cities Shanghai and Xi'an
(Emerald Group Publishing, 2015)Purpose The purpose of this paper is to provide a picture of the current image and consumer beliefs of European food in mainland Chinese consumers’ minds. Design/methodology/approach A web-based survey was conducted ... -
General image, perceptions and consumer segments of luxury seafood in China: A case study for lobster
(Emerald Group Publishing Ltd, 2018)Purpose The purpose of this paper is to explore Chinese consumers’ perceptions towards a luxury seafood – lobster, and identify the important perceptions that influence Chinese consumers’ general image of lobster. It also ... -
Mapping the value chain of imported shellfish in China
(Elsevier, 2019)This study explores the value chain structure and chain activities of the imported shellfish industry in China. Data were collected from face-to-face semi-structured interviews in Guangzhou (n = 30) and Shanghai (n = 23) ... -
Motives for consumer choice of traditional food and European food in mainland China
(Elsevier, 2015)The demand for European (-style) foods in mainland China has been increasing dramatically during the last decade. Nevertheless, European food producers often appear to be not capable to fully exploit this huge market ...
