Browsing by Supervisor "Costley, Carolyn L."

Now showing items 1-9 of 9

  • The marketing of ideas

    Major, Suzette (The University of Waikato, 2003)
    This thesis explores ideas as a type of product. Specifically, it investigates the thesis that the marketing of ideas is a demonstrably unique sub-field of the marketing discipline. Ideas marketing literature provides ...

  • Trust and gender in patient-practitioner relationships

    FitzPatrick, Mary (The University of Waikato, 2004)
    This research investigates the phenomenon of patient trust in primary health care providers. Using the qualitative methodology of Memory Work, this research draws largely on social constructionism to understand gendered ...

  • Distribution loyalty: Towards a conceptual model

    McMillan, David G (The University of Waikato, 2006)
    Despite the increasing importance of business-to-business loyalty, distributor loyalty (loyalty between a distributor and a supplier) has attracted very limited academic research. This these develops and test the construct ...

  • Understanding Donor Motivation and Behaviour Among Middle – Class Americans

    Marten, Charlotte (University of Waikato, 2015)
    The primary purpose of this study is to gain further insight into why donors give money to charitable organizations, looking particularly at American middle class households. The study examines the giving patterns, priorities, ...

  • Identifying the Processes of Value Co-Creation

    Rashid, Yasir (University of Waikato, 2015)
    This study aimed to address the issues pertaining practicalities of value co-creation from the perspective of Service-Dominant Logic (S-D) of Marketing. Using an interpretive strategy and case study method, this study ...

  • The Rock Concert Experience: The Self-Authentication Process and Wellbeing

    Hopper, Daniel James (University of Waikato, 2014)
    The purpose of this research was to understand consumers’ experiences at rock concerts. Growth in the live concert industry over the past 20 years suggests that these experiences provide value that consumers cannot attain ...

  • Application of Stereotypes in Marketing: Gender Cues and Brand Perception

    Hess, Alexandra C. (University of Waikato, 2013)
    Stereotypes and their applications and implications have emerged as an important area of investigation in the field of marketing. Yet, despite the growing interest and relevance of stereotypes among marketing scholars, the ...

  • Understanding the Happiness of Māori and the Role of Consumption: Experiences of the Millennial Generation

    de Thierry, Ebony (University of Waikato, 2012)
    Happiness is commonly perceived as the ideal state of being for all of human kind. Although a universal definition of the term remains elusive, happiness is a goal that everybody wants to achieve. In understanding the ...

  • Embodying Sexy: Narrative Inquiry into Female Sexuality and Consumer Culture

    Travis, Courtney (University of Waikato, 2011)
    This research investigates female sexuality and consumer culture. It focuses on sexy as a form of expressing sexuality. The main objectives of this research were to understand what sexy meant to a group of young women and ...