Browsing by Author "Ballantyne, David"
Now showing items 1-3 of 3
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Creating value-in-use through marketing interaction: the exchange logic of relating, communicating and knowing
Ballantyne, David; Varey, Richard J. (Sage Publications, 2006)This article elaborates and extends the Vargo and Lusch (2004a) service-dominant (S-D) logic thesis. Three linked exchange-enablers and their potential for improving value-in-use are discussed: first, relationships to give ... -
The service-dominant logic and the future of marketing
Ballantyne, David; Varey, Richard J. (Springer, 2008)According to Vargo and Lusch (Journal of Marketing, 68:1–17, 2004a, Journal of Service Research, 6:324–335, b), service is the appropriate logic for marketing. For them, service is an interactive process of “doing something ... -
Value propositions as communication practice: Taking a wider view
Ballantyne, David; Frow, Pennie; Varey, Richard J.; Payne, Adrian (Elsevier, 2010)The aim of this article is to examine the concept and functioning of value propositions, seen through a service-dominant logic (S-D) lens. The variety of perspectives used to understand value propositions are examined, ...
Co-authors for David Ballantyne
David Ballantyne has 3 co-authors in Research Commons.