Browsing by Author "Bojesen-Trepka, Mark Holten"

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  • Industrial Firm Technology Transfer: The role of marketing

    Bojesen-Trepka, Mark Holten (The University of Waikato, 2009)
    Reliance on marketing concepts and frameworks that are out of step with practice in a new economy environment presents a particular problem for industrial marketers intent on extracting revenue from firm technology transfer ...