Browsing by Author "Bowley, Rachel Claire"
Now showing items 1-2 of 2
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Authentic dialogue? The role of “friendship” in a social media recruitment campaign
(Emerald, 2010)Purpose – The purpose of this paper is to contribute to emerging theory about the role of authenticity in social media use through discussion of a not-for-profit organisation's experiences of using social networking to ... -
A comparative case study: Examining the organizational use of social networking sites
(The University of Waikato, 2009)The purpose of this research is to examine the way two New Zealand-based case study organizations, a tertiary institution and a primary industry organization, use the social networking site Bebo for communication. Both ...
