Browsing by Author "Brodie, Roderick J."

Now showing items 1-2 of 2

  • Sources of brand benefits in manufacturer-reseller B2B relationships

    Glynn, Mark; Motion, Judy; Brodie, Roderick J. (Emerald Group Publishing Limited, 2007)
    Purpose – The aim of the paper is to develop a conceptual framework that explores the sources of manufacturer brand benefits for resellers. Design/methodology/approach – The paper reports a qualitative investigation where ...
  • Turning marketing promises into business value: The experience of an industrial SME

    Little, Victoria; Motion, Judy; Brodie, Roderick J.; Brookes, Richard (University of Auckland Business School, 2006)
    The article studies the value that businesses should have for their customers and shareholders. It explains how to develop such value to meet or exceed customer's expectations through the application of the promise framework. ...

Roderick J. Brodie has 4 co-authors in Research Commons.