Browsing by Author "Brooksbank, Roger"
Now showing items 1-5 of 5
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Strategic marketing in action: A comparison of higher and lower performing manufacturing firms in the UK
Brooksbank, Roger; Taylor, David (Emerald Group Publishing Ltd, 2007)Purpose – To contrast the role and practical application of strategic marketing in higher and lower-performing firms. Design/methodology/approach – In-depth personal interviews with senior marketing executives in three ... -
Strategic marketing in Chinese manufacturing companies
Huan, Guo; Brooksbank, Roger; Taylor, David; Babbis, Patrycia (Emerald, 2008)Purpose – This article aims to examine the extent to which Western World “textbook” strategic marketing is being practised within Chinese manufacturing companies as well as its contribution to competitive success. ... -
Strategic marketing in New Zealand companies
Brooksbank, Roger; Garland, Ron; Taylor, David (Taylor and Francis Group, 2010)This article examines the contribution of selected “textbook” strategic marketing practices to the competitive success of New Zealand companies employing 20 or more employees, as well as the overall adoption levels of these ... -
Strategic marketing practices as drivers of successful business performance in British, Australian and New Zealand golf clubs
Brooksbank, Roger; Garland, Ron; Werder, Wayne (Taylor & Francis, 2012)Little is known about the uptake of strategic marketing planning in golf clubs. Thus, based on a sample of 307 Australian, New Zealand and British golf clubs, this study examines the application of the normative model of ... -
Strategic marketing's contribution to Australasian golf club performance
Garland, Ron; Brooksbank, Roger; Werder, Wayne (Emerald Group Publishing Limited, 2011)Purpose – The purpose of this paper is to examine the extent to which strategic marketing planning is carried out by Australasian golf clubs and the impact such planing has upon their business performance. Design/meth ...
Co-authors for Roger Brooksbank
Roger Brooksbank has 5 co-authors in Research Commons.