Browsing by Author "Cembalo, Luigi"
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Beyond agropiracy: the case of Italian pasta in the United States retail market Cembalo, Luigi; Cicia, Gianni; Del Giudice, Teresa; Scarpa, Riccardo; Tagliafierro, Carolina (Wiley, 2008)Together with the benefit due to the worldwide increase in consumer interest in traditional European food style, a growing phenomenon of agropiracy has taken place. Firms' marketing strategies tend to concentrate on product ...
Country-of-origin effects on Russian wine consumers Cicia, Gianni; Cembalo, Luigi; Del Giudice, Teresa; Scarpa, Riccardo (Routledge, 2013)In recent years, Russia has experienced significant economic growth. The wine industry is among those most affected by increases in disposable income. As a consequence, Russian wine importers have widened the range at the ...
The impact of country-of-origin information on consumer perception of environment-friendly characteristics Cicia, Gianni; Cembalo, Luigi; del Giudice, Teresa; Scarpa, Riccardo (2011)The intense process of internationalization of the food market is giving rise to new competitive scenarios. Growing market shares on the part of new export countries, along with other consumer and retail issues, impose ...
Co-authors for Luigi Cembalo
Luigi Cembalo has 5 co-authors in Research Commons.