Browsing by Author "Costley, Carolyn L."

• Capturing their dream: Video diaries and minority consumers 

  Brown, Charis; Costley, Carolyn L.; Friend, Lorraine A.; Varey, Richard J. (Routledge, 2010)

  This paper describes the characteristics and benefits of a visual ethnography method called “video diary.” The authors illustrate the special features of the method based on their experiences in using it to understand ...

• Spirals of distrust vs spirals of trust in retail customer service: consumers as victims or allies 

  Friend, Lorraine A.; Costley, Carolyn L.; Brown, Charis (Emerald, 2010)

  Purpose – The purpose of this paper is to examine “nasty” retail shopping experiences. The paper aims to consider implications of distrust related to theft control measures in retail customer service. Design/methodology/approach ...

• The marketing of ideas 

  Major, Suzette (The University of Waikato, 2003)

  This thesis explores ideas as a type of product. Specifically, it investigates the thesis that the marketing of ideas is a demonstrably unique sub-field of the marketing discipline. Ideas marketing literature provides ...

  

• Trust and gender in patient-practitioner relationships 

  FitzPatrick, Mary (The University of Waikato, 2004)

  This research investigates the phenomenon of patient trust in primary health care providers. Using the qualitative methodology of Memory Work, this research draws largely on social constructionism to understand gendered ...

  

• Distribution loyalty: Towards a conceptual model 

  McMillan, David G (The University of Waikato, 2006)

  Despite the increasing importance of business-to-business loyalty, distributor loyalty (loyalty between a distributor and a supplier) has attracted very limited academic research. This these develops and test the construct ...

  

• Understanding Donor Motivation and Behaviour Among Middle – Class Americans 

  Marten, Charlotte (University of Waikato, 2015)

  The primary purpose of this study is to gain further insight into why donors give money to charitable organizations, looking particularly at American middle class households. The study examines the giving patterns, priorities, ...

  

• Identifying the Processes of Value Co-Creation 

  Rashid, Yasir (University of Waikato, 2015)

  This study aimed to address the issues pertaining practicalities of value co-creation from the perspective of Service-Dominant Logic (S-D) of Marketing. Using an interpretive strategy and case study method, this study ...

  

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