Browsing by Author "Costley, Carolyn L."
Co-authors for Carolyn L. Costley
Supervised by Carolyn L. Costley
Showing up to 5 theses - most recently added to Research Commons first.
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The marketing of ideas
(The University of Waikato, 2003)This thesis explores ideas as a type of product. Specifically, it investigates the thesis that the marketing of ideas is a demonstrably unique sub-field of the marketing discipline. Ideas marketing literature provides ... -
Trust and gender in patient-practitioner relationships
(The University of Waikato, 2004)This research investigates the phenomenon of patient trust in primary health care providers. Using the qualitative methodology of Memory Work, this research draws largely on social constructionism to understand gendered ... -
Distribution loyalty: Towards a conceptual model
(The University of Waikato, 2006)Despite the increasing importance of business-to-business loyalty, distributor loyalty (loyalty between a distributor and a supplier) has attracted very limited academic research. This these develops and test the construct ... -
Understanding Donor Motivation and Behaviour Among Middle – Class Americans
(University of Waikato, 2015)The primary purpose of this study is to gain further insight into why donors give money to charitable organizations, looking particularly at American middle class households. The study examines the giving patterns, priorities, ... -
Identifying the Processes of Value Co-Creation
(University of Waikato, 2015)This study aimed to address the issues pertaining practicalities of value co-creation from the perspective of Service-Dominant Logic (S-D) of Marketing. Using an interpretive strategy and case study method, this study ...