Browsing by Author "Davey, Janet"
Co-authors for Janet Davey
Supervised by Janet Davey
Showing up to 5 theses - most recently added to Research Commons first.
Understanding the construction of marketers’ credibility by NZ senior managers: An interpretive study(University of Waikato, 2012)Academics report that marketers are losing their influence in the boardroom due in part to serious challenges to marketing’s credibility. Although the credibility of marketing sources has received much attention since the ...