Browsing by Author "Davis, Charles H."
Now showing items 1-4 of 4
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Framing audience prefigurations of The Hobbit: An Unexpected Journey: The roles of fandom, politics and idealised intertexts
(2014)Audiences for blockbuster event-film sequels and adaptations often formulate highly developed expectations, motivations, understandings and opinions well before the films are released. A range of intertextual and paratextual ... -
Making global audiences for a Hollywood ‘blockbuster’ feature film: Marketability, playability and The Hobbit: An Unexpected Journey (2012)
(Intellect Ltd., 2016)This article interprets two key concepts in movie marketing (marketability and play-ability) through an empirical examination of the effects of commercial interpellation of audiences for a Hollywood ‘blockbuster’ fantasy ... -
Response to Martin Barker's 'Rise of the Qualiguants'
(2018)In what follows, we respond to Martin Barker’s (2018a) review essay entitled ‘Rise of the Qualiquants,’ published in the previous issue of this journal (15:1). In his review, Barker offers an admittedly not disinterested ... -
Understanding Variation in Audience Engagement and Response: An Application of the Composite Model to Receptions of Avatar (2009)
(Routledge, 2012)Although much research documents variations in viewers' responses to screen media, the basis for divergent receptions remains relatively poorly understood and inadequately conceptualized. One possible theoretical schema ...
