Browsing by Author "Desmarais, Fabrice"
Now showing items 1-5 of 5
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Blurring the boundaries of sports public relations: National stereotypes as sport announcers’ public relations tools
(Elsevier, 2008)Live media coverage is a key element of the relationship between a sport and its publics. The role of television producers, including announcers, is to connect effectively with the public, creating an entertaining and ... -
Issues in cross-cultural studies of advertising audiovisual material
(Massey University, 2007)This article presents an approach to cross-cultural studies of advertising audiovisual material that departs from the typical rigid marketing models. It favours a more qualitative inductive approach to corpuses, in which ... -
The power of stereotypes: Anchoring images through language in live sports broadcasts
(Sage, 2010)Televised sport offers a rich context for investigating the processes that influence particular uses of language. Here, the authors consider how pressure on sport commentators to connect with audiences results in reliance ... -
The power of the local in sports broadcasting: a cross-cultural analysis of rugby commentary
(Human Kinetics Inc, 2009)This article explores how local pressures intersect to produce differing broadcasts in 2 cultural contexts. This is achieved via a cross-cultural analysis of a decade of tele¬vised rugby union matches between France and ... -
The discourse of New Zealand and French television advertising: a comparative approach
(The University of Waikato, 2003)This thesis explored two television advertising discourses. In a response to a need for more qualitative inductive approaches to cultural/national advertising whereby each culture is seen as unique and is not compared to ...
Co-authors for Fabrice Desmarais
Supervised by Fabrice Desmarais
Showing up to 5 theses - most recently added to Research Commons first.
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Employees in the face of abusive supervision: Using personal, social and environment resources as coping mechanisms
(The University of Waikato, 2022)Abusive supervision and its effects on employee work outcomes and well-being has been the focus of attention of academic researchers and practitioners for the last two decades. Not everyone has the confidence and support ... -
Organising for Advertising Creativity: Differential Effects of Agency Structure, Absorptive Capacity, and Abrasion on Originality and Appropriateness
(University of Waikato, 2016)The aim of this thesis has been to extend our understanding of creativity. Creativity is an area that is vital to society, but most commentators agree is a complex area that has been under researched. The setting for this ...
