Browsing by Author "Ebbes, Peter"
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The sense and non-sense of holdout sample validation in the presence of endogeneity
Ebbes, Peter; Papies, Dominik; van Heerde, Harald J. (2011)Market response models based on field-generated data need to address potential endogeneity in the regressors to obtain consistent parameter estimates. Another requirement is that market response models predict well in a ...
Co-authors for Peter Ebbes
Peter Ebbes has 2 co-authors in Research Commons.