Browsing by Author "Ferrier-Kerr, Hayley Margaret"

Now showing items 1-1 of 1

Using the 2011 Rugby World Cup as a catalyst for the reproduction and refinement of New Zealand's national identity: Uniting a nation around a brand image.

Ferrier-Kerr, Hayley Margaret (University of Waikato, 2013)

This study focuses on how the New Zealand Government used a mega sports event, the 2011 Rugby World Cup, as a catalyst for the reproduction and refinement of national identity. The ways that the government used a major ...