Browsing by Author "FitzPatrick, Mary"

Now showing items 1-5 of 9

  • Adult participation motives: empirical evidence from a workplace exercise programme

    Davey, Janet; FitzPatrick, Mary; Garland, Ron; Kilgour, A. Mark (Routledge, 2009)
    The benefits of physical exercise at both an individual and societal level are well understood and well researched. Less well understood is how organizations can most effectively support adult physical activity in the ...
  • Chinese students' complaining behavior: Hearing the silence

    FitzPatrick, Mary; Davey, Janet; Dai, Lijuan (Emerald, 2012)
    Purpose – Despite the competitive internationalization of higher education, international students' responses to dissatisfaction (consumer complaining behavior or CCB) are not well understood in New Zealand. While studies ...
  • Getting the Focus Right: New Zealand Baby Boomers and Advertisements for Glasses

    FitzPatrick, Mary; King, Chloe; Davey, Janet (Routledge, 2013)
    Although baby boomers constitute an attractive market segment in terms of spending power and size, they have been largely ignored and/or misunderstood by advertisers. This article presents the results of qualitative research ...
  • "Good" things take time: A living story of research so far

    Hurd, Fiona; Dyer, Suzette L.; FitzPatrick, Mary (Emerald, 2019)
    Purpose Although the process of fieldwork is often characterised by disorder, the requirement to adhere to a tightly defined methodology and produce timely research outputs often leads the authors to present the findings ...
  • The mall walk

    FitzPatrick, Mary; Koslow, Trisha (University of Waikato, 2008)
    The Mall Walk is the first assessment that our students do in Retail Management (MKTG357) – which makes it important, both for them and for us as teachers. For students, this task is their first opportunity to show us how ...